PROCESS | RACKS 4 RETAIL

THE PROCESS

UNDERSTANDING THE SUCCESS OF A PROJECT COMES FROM CREATIVITY, KNOWLEDGE & EXPERIENCE

Racks4Retail knows there's a lot riding on your project. If its product packaging, retail merchandising displays, trade show exhibits or just needing a stock item, our strategy is to develop solutions that produce results. We strongly believe that your voice, image as well as sales and marketing goals should come through loud and clear. We begin by listening to you and your teams strategies, gathering information, researching your product markets, recognizing your competition and targeting your audience you need to reach.

Then the process begins by developing effective and efficient solutions, creating elements that will be needed to define

your projects impact through ingenuity, creativity, knowledge, and experience.

RACKS 4 RETAIL HAS BEEN DEVELOPING SUCCESSFUL SOLUTIONS FOR OVER 30 YEARS...WE UNDERSTAND!

MEET THE FOUNDER & CREATIVE DIRECTOR (CLICK HERE)

METHODOLOGY

• DESIGN

Racks4Retail offers an innovative approach to design, engineering and graphics for the creation of your display rack. We start with the concept and specifications needed to form the function of the display and then work on how the structure will work to achieve it's purpose.

• ENGINEERING

Being familiar with display compositions and substrates is a key factor in the beginning stages of the design process. Knowing the different materials and how they work together in the development of the structure makes production and manufacturing more efficient and cost effective. This in turn creates a higher quality product for a quicker turnaround to ensure your product gets shipped and delivered on time.

• PROTOTYPES

Developing an actual sample of the display is vital to help illustrate and ensure that the final elements fit together as designed. We work with a wide array of materials, finishes and colors to meet the required specifications that will make your product come to life. After final approval by the customer the production begins.

• DIGITAL PRINTING,
GRAPHICS

Our creative department are experts in adding the finishing touches to visually brand your product with stunning graphics and eye catching colors. We use a wide variety of technics to print, engrave and laser cut materials to create unique shapes and that will enhance your products form.

Racks 4 Retail has been creating custom fixtures for over 30 years. With our knowledge, experience and service we have proven to develop projects of any size and type with complete manufacturing and fulfillment services.

• MANUFACTURING

Whether your needs are for new store openings, renovations or a national roll-out, we can supply your inventory according to your pre-determined schedule.