SUMMER PROMOTIONAL MERCHANDISING DISPLAY
DESIGN, ENGINEERING & DEVELOPMENT
Display construction was made of sheet metal and square tubing with PVC signage. Shelves were created at the bottom of the unit to accommodate additional products. Bottom of the base was designed as a pallet for easy re-location and placement.
SIGNAGE, GRAPHICS & PRINTING
Signs were printed on PVC plastic to bring out the vivid colors of the graphics and made for a cost effective way to hold the packets in the bins.
Graphics were designed to enhance the products cool, delicious and refreshing flavors for those hot summer days. 15 flavors were displayed with the front of the actual package for easy identification.
CHALLENGE
Create a multiply sku product display to hold virtually an endless supply of products while offering customers a complete assortment of flavors and varieties.
SHIPPING & DELIVERY
Displays were drop-shipped to 210 locations throught-out the Mid-West using protective packaging to prevent them from damage while in transit.
SOLUTION
Designed a colorful and visual appealing end cap merchandising display with multiply gravity feed pockets for large volume pack-outs while branding a complete line of products and flavors in an easy dispensing display. Less maintenance, reduced product stocking and increased product sales.
RESULTS
• Display holds 175,000+ KoolAid packets and multiply products.
• Eliminated packet trays which were are a sore site when depleted on shelves.
• Supplies of packets last approximately two weeks before re-stocking
• Cross merchandised with other products.
• Increased market share ten fold.